Archive for June, 2011
When you’re view is from 30,000 feet high or 30,000 feet down the way, you might be missing the point. The point is Micro Local Marketing. It’s what the consumer wants. It’s why the consumer removed the gatekeeper; why the consumer is so accessible.
Micro Local Marketing is “What’s in it for me” on steroids. Consumers are smarter than ever, but want someone who can interpret what the data means to them. Micro Local information is the what and why in the consumers community, neighborhood, and street.
Give them the housing numbers, the information on new shopping centers, little community theater auditions, where commencement’s being held, what new road is being expanded, new corporation headquartering in their community, remind them of flood insurance and routes out of town for immediate evacuation, and all things relevant…give them the knowledge to select you as their trusted adviser, housing consultant, REALTOR.
Gettin’ Off the Highway and Into Their Driveway(tm)” engages the consumer, builds relationships and results in happiness.Read Full Post | Make a Comment ( None so far )
Dan McDade in an article in SMS says that “70 percent or more of leads aren’t being followed up by sales”. He doesn’t fault marketing or sales executives, but he continues to say, “ The responsibility rests with C-level executives and other senior managers who fail to understand or act upon the real problem.”
Being both Sales and Marketing in my company, FrogPond, as well as C-level executives, as independent contractors tend to be, I thought you would enjoy this article.
Source: SMM, Sales and Marketing Management