“Gettin’ Off the Highway and Into Their Driveway(TM)” Brings Happiness
When you’re view is from 30,000 feet high or 30,000 feet down the way, you might be missing the point. The point is Micro Local Marketing. It’s what the consumer wants. It’s why the consumer removed the gatekeeper; why the consumer is so accessible.
Micro Local Marketing is “What’s in it for me” on steroids. Consumers are smarter than ever, but want someone who can interpret what the data means to them. Micro Local information is the what and why in the consumers community, neighborhood, and street.
Give them the housing numbers, the information on new shopping centers, little community theater auditions, where commencement’s being held, what new road is being expanded, new corporation headquartering in their community, remind them of flood insurance and routes out of town for immediate evacuation, and all things relevant…give them the knowledge to select you as their trusted adviser, housing consultant, REALTOR.
Gettin’ Off the Highway and Into Their Driveway(tm)” engages the consumer, builds relationships and results in happiness.
