Posted on July 3, 2011. Filed under: Real Estate Housing Trends, News and Information |
In today’s New York Times article, “Big U.S. banks to relieve borrowers“, David Streitfeld reports on the new mortgage relief effort being waged to help homeowners at “possible” risk of foreclosure due to a specific type of risky Option ARM loans originated in 2008 and 2009. The article goes on to say that having an option ARM loan seems to qualify the borrower for special help.
Chase and BofA inherited huge portfolios of these loans from Washington Mutual and Countrywide Financial. The article explains how restructuring these loan balances by 50% by forgiving debt will allow hundreds of thousands to stay in their homes. Thank you Chase and BoA!
What the article doesn’t point out is the NEW opportunity for the REALTOR®. With 50% debt forgiveness, sellers are now able to list their properties at appraised values presenting the REALTOR® with a viable new market. The article says that economist, Sam Khater agrees that “Reducing negative equity would spark a housing recovery”.
As demonstrated in the article, a Miami condo owner, Ms. Giosmas, had an Option ARM loan balance of $300,000. She was able to make her payments, didn’t see herself as “at risk” and was surprised to receive a letter in the mail announcing her good fortune. After reducing her loan balance to $150,000, she was able to sell her condo for $170,000. Not only could she sell her condo, but Ms. Giosmas made a small profit. Let me repeat…PROFIT!!!
If I was a broker or REALTOR®, I’d be checking into these Option ARM loans. I’d speak with Chase and BofA. I’d speak with appraisers. I’d advertise in my local community. I’d host seminars on Option ARM loans. I’d discover an untapped source of salable listings. I’d be at the top of my game!
(If you are looking for information on how to become the Hyper Local Neighborhood Expert, I invite you to a series of FREE Webinars hosted by FrogPond.)
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Posted on July 1, 2011. Filed under: Real Estate Housing Trends, News and Information | Tags: aerial view, Agent, Brokerage, Business, Buyers, Carbon Footprints, commercial real estate, communications, e-zinc email, email, ENewsletters, Ezine, Facebook, Frog Pond, frogpond blog, Internet Marketing, marketing, Marketing and Advertising, Marketing Strategy, marketing tips, Paperless, Realtor, satelite imagery, Social media, Susie Hale, sustainability, Twitter, Web conferencing |
Breaking News Network is one of the most innovative marketing tools I’ve seen. Never before has a marketer been able to harness in this social setting, local news and community activities, in one very automated personalized site. It is so localized that not only are you able to display local housing trends and data, compare zip codes, but even restaurant menus in the neighborhood, and even daily deal offerings and much much more.
Watch the video embedded in Breaking News Network to get a brief understanding and then sign up for Webinars for details.
Please join me for a free series of ground-breaking Webinars on new trends in marketing, “The Newest Trends in Social Media and Social Discovery”.
I think you’re in for a treat for this summer. We’ve developed a summer series of webinars to discuss news marketing concepts you will never hear anywhere else. Register once below and participate in all five webinars.
You may have attended previous webinars with me and my friend Pat Kitano of the Domus Consulting Group. I invite you to a new series of Webinar with Pat Kitano who will explain the newest trends in social media marketing and social commerce that I guarantee you will not hear anywhere else.
July 7 – 9:00am PDT / 12 noon EDT: The Groupon of 2011 – Airbnb. How Airbnb disrupts real estate revenue models and creates new opportunities to Realtors. Link for reference: bit.ly/AirbnB
July 21 – 9:00am PDT / 12 noon EDT: How to promote your local business community completely free and create tangible marketing and financial value for them. Then, how do you leverage your “value” relationships into leads and transactions. Example: bit.ly/kevinsthyme
August 4 – 9:00am PDT / 12 noon EDT: All about Daily Deals. How to create them, how to market them, and most important, how to automate them so you promote your community without lifting a finger (while also receiving income from them)
August 17 (Wednesday! due to a schedule conflict) – 9:00am PDT / 12 noon EDT: How to use Housing Trends eNewsletter, IDX and other real estate information resources to reach 100% of your community before they even contemplate a decision on real estate. (It’s too late to reach them if they don’t know you).
September 1 – 9:00am PDT / 12:00 noon EDT: New social discovery applications. Social media marketing by itself is inherently inefficient. Learn how to pull active buyers and sellers out of the woodwork by getting them to “discover” your services. This webinar will tie everything you will learn from the summer series.
Register once, and you’ll be on the invite list for the complete series, which we slate to run every two weeks.
The Webinars are held on the following dates:
Jul 7, 2011 9:00 AM – 10:00 AM PDT
Jul 21, 2011 9:00 AM – 10:00 AM PDT
Aug 4, 2011 9:00 AM – 10:00 AM PDT
Aug 17, 2011 9:00 AM – 10:00 AM PDT
Sep 1, 2011 9:00 AM – 10:00 AM PDT
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System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer
Hugs, The Frog
Susie Hale
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