Are You Marketing Your Listings to International Investors? Why Not?
If you’re not marketing your listings to the global markets, it’s time to consider doing so. RE Technology published a report by Point2homes.com, a global compilation of almost 775,000 residential listings. The recently released report states where the prospective buyers are coming from internationally and where they are looking in the U.S.
Here are some really interesting findings:
33 percent of the international traffic searching for homes was directed to Florida listings
15.15 percent was focused on Arizona house listings
Canadians made up 91.89 percent of all international traffic on Arizona searches, 75.9 percent of Hawaiian traffic, 73.92 percent of Michigan traffic, 70.55 percent of Nevada activity and 65.05 percent of California’s
Nevada accounted for 8.22 percent of all searches
Canada accounted for the most visitors followed by the U.K. and Mexico
The top 10 cities searched in the US were:
1. Las Vegas, Nevada
2. Orlando, Florida
3. Kissimmee, Florida
4. Detroit, Michigan
5. Pompano Beach, Florida
6. Miami, Florida
7. Mesa, Arizona
8. Davenport, Florida
9. Phoenix, Arizona
10. Indio, California
The top ten states searched by foreigners were:
1. Florida
2. Arizona
3. Nevada
4. California
5. Puerto Rico (yes—I know, not a state….)
6. Texas
7. Michigan
8. Hawaii
9. Georgia
10. New York
FrogPond noticed international traffic coming from agents sending their branded Housing Trends eNewsletter to prospective investors. If you are adding hyper local neighborhood information in the “Messages” section of the enewsletter, you attract prospects seeking advice from the neighborhood expert. One such agent is in Seattle. I know because I was tracking the traffic from Russia.
If one way to attract international investors to your listings is publishing local housing data, another is providing local community newsfeeds. Pat Kitano and myself host a Tuesday morning Webinar series about new business models. Here is link to one of the Webinars: “Tactical use of dlvr.it to Create a Local Media Stream for Community and Real Estate News”.
Supporting article from Realtor.com: http://www.realtor.com/blogs/2011/03/01/international-buyers-bullish-on-u-s-real-estate/
Erica Muller of Orlando, Fla., finds most of her business from international buyers, read about her here: http://www.frogpond.com/Erica-Muller-FP7-84 There are so many opportunities in so many markets!
Cj Yeoman
December 24, 2011