Posted on July 1, 2011. Filed under: Real Estate Housing Trends, News and Information | Tags: aerial view, Agent, Brokerage, Business, Buyers, Carbon Footprints, commercial real estate, communications, e-zinc email, email, ENewsletters, Ezine, Facebook, Frog Pond, frogpond blog, Internet Marketing, marketing, Marketing and Advertising, Marketing Strategy, marketing tips, Paperless, Realtor, satelite imagery, Social media, Susie Hale, sustainability, Twitter, Web conferencing |
Breaking News Network is one of the most innovative marketing tools I’ve seen. Never before has a marketer been able to harness in this social setting, local news and community activities, in one very automated personalized site. It is so localized that not only are you able to display local housing trends and data, compare zip codes, but even restaurant menus in the neighborhood, and even daily deal offerings and much much more.
Watch the video embedded in Breaking News Network to get a brief understanding and then sign up for Webinars for details.
Please join me for a free series of ground-breaking Webinars on new trends in marketing, “The Newest Trends in Social Media and Social Discovery”.
I think you’re in for a treat for this summer. We’ve developed a summer series of webinars to discuss news marketing concepts you will never hear anywhere else. Register once below and participate in all five webinars.
You may have attended previous webinars with me and my friend Pat Kitano of the Domus Consulting Group. I invite you to a new series of Webinar with Pat Kitano who will explain the newest trends in social media marketing and social commerce that I guarantee you will not hear anywhere else.
July 7 – 9:00am PDT / 12 noon EDT: The Groupon of 2011 – Airbnb. How Airbnb disrupts real estate revenue models and creates new opportunities to Realtors. Link for reference: bit.ly/AirbnB
July 21 – 9:00am PDT / 12 noon EDT: How to promote your local business community completely free and create tangible marketing and financial value for them. Then, how do you leverage your “value” relationships into leads and transactions. Example: bit.ly/kevinsthyme
August 4 – 9:00am PDT / 12 noon EDT: All about Daily Deals. How to create them, how to market them, and most important, how to automate them so you promote your community without lifting a finger (while also receiving income from them)
August 17 (Wednesday! due to a schedule conflict) – 9:00am PDT / 12 noon EDT: How to use Housing Trends eNewsletter, IDX and other real estate information resources to reach 100% of your community before they even contemplate a decision on real estate. (It’s too late to reach them if they don’t know you).
September 1 – 9:00am PDT / 12:00 noon EDT: New social discovery applications. Social media marketing by itself is inherently inefficient. Learn how to pull active buyers and sellers out of the woodwork by getting them to “discover” your services. This webinar will tie everything you will learn from the summer series.
Register once, and you’ll be on the invite list for the complete series, which we slate to run every two weeks.
The Webinars are held on the following dates:
Jul 7, 2011 9:00 AM – 10:00 AM PDT
Jul 21, 2011 9:00 AM – 10:00 AM PDT
Aug 4, 2011 9:00 AM – 10:00 AM PDT
Aug 17, 2011 9:00 AM – 10:00 AM PDT
Sep 1, 2011 9:00 AM – 10:00 AM PDT
Register Now at:
Once registered you will receive an email confirming your registration with information you need to join the Webinar.
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.5 or newer
Hugs, The Frog
Posted on May 27, 2011. Filed under: Real Estate Housing Trends, News and Information | Tags: Agent, Brokerage, Buyers, commercial real estate, communications, e-zinc email, email, Ezine, free articles, Frog Pond, frogpond blog, green, green marketing, housing data, housing trends, Houston, Internet, Internet Marketing, marketing, marketing tips, news, Newsletter, Paperless, press releases, readers, Real Estate, real estate content, Realtor, Sellers, Susie Hale, sustainability, tv |
40,000+ subscribers nationwide utilize FrogPond products, services
HOUSTON, TX – May 27, 2011 – Showcasing a wide range of publishing, software, and communications and marketing solutions for the real estate industry, FrogPond.com has relaunched with updated graphics and multimedia features. The site contains 3,500 free reprintable articles, profiles of industry leaders, videos detailing current marketing trends and tools, and a link to the Housing Trends eNewsletter, which has more than 40,000 subscribers nationwide.
“Content is King! FrogPond.com has always been about providing outstanding free real estate content for the industry. Today, the consumers are driving the market with their desire for housing information. FrogPond’s Housing Trends eNewsletter was designed for the real estate professional to provide the ‘numbers’ from a national to micro local perspective to help the agent stay front and center with the consumers” , said Susie Hale, Founder and Chief Executive Officer of eFrogPond Inc.
FrogPond.com began in 1994 as a site for booking real estate and motivational speakers and later was where agents could “cut and paste” articles aimed at homebuying and selling consumers. Today, reprintable, royalty-free articles are aimed at agents, brokers and other business owners, with information on sales and marketing strategies, personal excellence, customer service and business planning.
Agents who want timely and accurate information to send their past clients, homebuying and selling prospects now subscribe to the Housing Trends eNewsletter (HTEN). Hale launched HTEN in 2010 as a monthly, free-subscription publication containing timely and accurate consumer-oriented content on national and regional housing sales, economic trends, mortgage rates and calculators, home improvement and maintenance, taxes and insurance.
The electronic publication is customizable for the subscribing agent’s franchise colors and logos and includes a personalized messages section. Agents can e-mail the newsletter or post it on their Facebook page or Website. It has been very successful – today having more than 40,000 subscribers across the spectrum of real estate franchises and brokerages. Those subscribers are many of the long-time – as well as the new – readers of FrogPond.com.
Other new features on the redesigned FrogPond.com Website include “picks” from the well-read Hale for motivational and real estate books, as well as a sidebar showing her Twitter feed and entries from the Housing Trends eNewsletter Facebook page.
Hale has a 23 year career in the real estate industry, with wide and deep experience as a licensed residential agent, a title company marketing officer, a mortgage broker and a mortgage banker, prior to her founding eFrogPond. Known as “The Frog,” Hale’s insightful technology and communications solutions have earned her the respect and affection of real estate professionals at all levels across the country. In 2008, she was named one the Top 25 Most Influential Women in Real Estate Leadership by the Active Rain online community for real estate professionals.
NEWS from eFrogPond.com
Contact: Susie Hale, President/CEO
101 Westcott, #102,Houston,Texas77007
(o) 713.880.1010 (c) 832.428.8482Read Full Post | Make a Comment ( None so far )
On January 6th, AdAge.com posted a 3 Minute Ad Age video about Sustainability as a 2009 Marketing Issue.
Don Carli, Institute for Sustainable Communications shares his thoughts about the issue and the importance of adding it to your marketing strategy for 2009.
Copy and paste the the link to view video
Read Full Post | Make a Comment ( None so far )
What are you doing to create sustainable communications within your companies?