How to Reel in Your Readers
Posted on January 22, 2009. Filed under: Real Estate Housing Trends, News and Information | Tags: e-zinc email, email, ENewsletters, Ezine, Frog Pond, frogpond blog, Marketing Strategy, readers, subscribers |
Now that you have your subscribers to your e-Newsletter or e-Zine, how do you get them to read it instead of immediately hitting the delete key when they see it among a hundred other emails?
The answer: Give them a terrific product!
Here are six steps to success for making your e-zine and/or
e-newsletter one of the ones your subscribers look forward to reading:
Make it look good. Balance text with visuals. To decide if you have the right look, email yourself a draft and just look at it with out reading anything. Does it appeal to your eyes?
Know what is most important. Use graphic elements to direct readers to the most important message in your e-zine.
Give them information they can use. Make sure there is some meaty material related to your industry that ties into your product or service. That will keep your readers coming back to you as an information source.
Include people. As much as readers like new information and facts they can use to better their business, people like to read about people. Include at least one story about an individual’s success either in the company or with your product or service.
Make it short. Write about only one topic per article and keep the paragraphs short, using no more than three sentences per paragraph.
Solicit feedback. Ask for comments on articles and perhaps even submissions from subscribers of articles.
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