Green Marketing Tips

Posted on December 29, 2008. Filed under: Real Estate Housing Trends, News and Information | Tags: , , , , , , , , |


 

Going Green Business Tips

I’m on a mission to save our planet. I need your help. In return, I’ll be helping you save dollars. This is part of my recently launched “Go Green to Make Green” campaign for 2009.

Let’s start with the basic premise that marketing is changing radically and you don’t want to be left behind. Over the Thanksgiving holiday I read Groundswell by Li and Bernoff, published by Harvard Business Press. I highly recommend you order this book from Amazon today. It will open your eyes to green and save you money.

Historically, print was the only way to establish your brand and persuade your consumer to call. Print still looks the same; it hasn‘t changed, including the font size. The consumer is immune and unable to unwilling differentiate your message from your competitor’s. TV advertising has always been a leaders, but the consumer has wised up to its intrusive nature and turns down the sound of the screams or TiVos through the ads quickly.

What can you do right now to influence your consumers with an informative, but gentler feeling message while incurring a generous savings to your budget?

Here are some immediate actions you can take to make simple, cost-effective additions to your marketing before your competitors do.

1. Do not print and mail press releases. Email your press releases to all media sources, many are free. A list of free media sources can be found at MarketingwithArdynnMedia.com.

2. Create a podcast of all press releases and add them to your website.

3. Create videos of your company CEO’s message, product tours and testimonials of your exceptional service.

4. Send the media your news related videos. You’ve done the work for them of capturing footage to add to their stories.

I’d like to hear about your Go Green to Make Green marketing ideas.

 

 

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