Posted on May 27, 2011. Filed under: Real Estate Housing Trends, News and Information | Tags: Agent, Brokerage, Buyers, commercial real estate, communications, e-zinc email, email, Ezine, free articles, Frog Pond, frogpond blog, green, green marketing, housing data, housing trends, Houston, Internet, Internet Marketing, marketing, marketing tips, news, Newsletter, Paperless, press releases, readers, Real Estate, real estate content, Realtor, Sellers, Susie Hale, sustainability, tv |
40,000+ subscribers nationwide utilize FrogPond products, services
HOUSTON, TX – May 27, 2011 – Showcasing a wide range of publishing, software, and communications and marketing solutions for the real estate industry, FrogPond.com has relaunched with updated graphics and multimedia features. The site contains 3,500 free reprintable articles, profiles of industry leaders, videos detailing current marketing trends and tools, and a link to the Housing Trends eNewsletter, which has more than 40,000 subscribers nationwide.
“Content is King! FrogPond.com has always been about providing outstanding free real estate content for the industry. Today, the consumers are driving the market with their desire for housing information. FrogPond’s Housing Trends eNewsletter was designed for the real estate professional to provide the ‘numbers’ from a national to micro local perspective to help the agent stay front and center with the consumers” , said Susie Hale, Founder and Chief Executive Officer of eFrogPond Inc.
FrogPond.com began in 1994 as a site for booking real estate and motivational speakers and later was where agents could “cut and paste” articles aimed at homebuying and selling consumers. Today, reprintable, royalty-free articles are aimed at agents, brokers and other business owners, with information on sales and marketing strategies, personal excellence, customer service and business planning.
Agents who want timely and accurate information to send their past clients, homebuying and selling prospects now subscribe to the Housing Trends eNewsletter (HTEN). Hale launched HTEN in 2010 as a monthly, free-subscription publication containing timely and accurate consumer-oriented content on national and regional housing sales, economic trends, mortgage rates and calculators, home improvement and maintenance, taxes and insurance.
The electronic publication is customizable for the subscribing agent’s franchise colors and logos and includes a personalized messages section. Agents can e-mail the newsletter or post it on their Facebook page or Website. It has been very successful – today having more than 40,000 subscribers across the spectrum of real estate franchises and brokerages. Those subscribers are many of the long-time – as well as the new – readers of FrogPond.com.
Other new features on the redesigned FrogPond.com Website include “picks” from the well-read Hale for motivational and real estate books, as well as a sidebar showing her Twitter feed and entries from the Housing Trends eNewsletter Facebook page.
Hale has a 23 year career in the real estate industry, with wide and deep experience as a licensed residential agent, a title company marketing officer, a mortgage broker and a mortgage banker, prior to her founding eFrogPond. Known as “The Frog,” Hale’s insightful technology and communications solutions have earned her the respect and affection of real estate professionals at all levels across the country. In 2008, she was named one the Top 25 Most Influential Women in Real Estate Leadership by the Active Rain online community for real estate professionals.
NEWS from eFrogPond.com
Contact: Susie Hale, President/CEO
101 Westcott, #102,Houston,Texas77007
(o) 713.880.1010 (c) 832.428.8482
Susie@frogpond.com
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Posted on December 29, 2008. Filed under: Real Estate Housing Trends, News and Information | Tags: email, frogpond blog, green marketing, ground swell, podcast, press releases, Real Estate, susiehale, tv |
Going Green Business Tips
I’m on a mission to save our planet. I need your help. In return, I’ll be helping you save dollars. This is part of my recently launched “Go Green to Make Green” campaign for 2009.
Let’s start with the basic premise that marketing is changing radically and you don’t want to be left behind. Over the Thanksgiving holiday I read Groundswell by Li and Bernoff, published by Harvard Business Press. I highly recommend you order this book from Amazon today. It will open your eyes to green and save you money.
Historically, print was the only way to establish your brand and persuade your consumer to call. Print still looks the same; it hasn‘t changed, including the font size. The consumer is immune and unable to unwilling differentiate your message from your competitor’s. TV advertising has always been a leaders, but the consumer has wised up to its intrusive nature and turns down the sound of the screams or TiVos through the ads quickly.
What can you do right now to influence your consumers with an informative, but gentler feeling message while incurring a generous savings to your budget?
Here are some immediate actions you can take to make simple, cost-effective additions to your marketing before your competitors do.
1. Do not print and mail press releases. Email your press releases to all media sources, many are free. A list of free media sources can be found at MarketingwithArdynnMedia.com.
2. Create a podcast of all press releases and add them to your website.
3. Create videos of your company CEO’s message, product tours and testimonials of your exceptional service.
4. Send the media your news related videos. You’ve done the work for them of capturing footage to add to their stories.
I’d like to hear about your Go Green to Make Green marketing ideas.
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